Partner Marketing Visionaries™ Summit 2024: Together We Thrive

Going to market with and through partners on a global scale can be challenging. Countries across EMEA, APAC, and LATAM each have their own local languages, cultural subtleties, and preferences for content, campaigns, and events. Savvy Partner Marketers know that you can’t simply reuse what worked in North America and expect the same results – something that succeeded in San Francisco may fail in London, Tokyo, or Mexico City.

Join Anna Lawler (VP, Global Partner Marketing at Dynatrace) as she sits down with Mark Murphy (Director, Global Partner Marketing at Cisco) to explore:

· Common global Partner Marketing challenges and how to overcome them
· Real-world lessons learned and tips for succeeding in key geographies
· The importance of providing in-region resources with autonomy around where to invest
· Best practices for providing assets, programs, and playbooks that can be tailored regionally
· Techniques to balance flexibility at the local level with consistency worldwide