Partner Marketing Visionaries™ Summit 2024: Together We Thrive

The buyer’s journey for technology solutions is becoming increasingly complex and the buying team is expanding to include more technical and business constituents. Delivering the right content to the right audience at the right time is a must for Partner Marketers tasked with hitting aggressive pipeline targets. But often resources are tight, funds are limited, and content creation can be time-consuming and costly.

Join Dina Habib O'Mara (Global Marketing Director at Intel) as she sits down with Amanda Buford-Russell (Head of Global Partner Marketing at Splunk), and Keith Pranghofer (GTM Lead, ISV Strategic Partnerships at Microsoft) to discuss best practices for partner content. You’ll walk away with practical advice on:

· The critical pieces of content you need to fuel each stage of the buyer’s journey
· Assessing your content library and prioritizing where to invest your content budget
· Generative AI and other approaches to help you scale and accelerate content creation
· How to efficiently store, manage, and distribute your partner content