Partner Marketing Visionaries™ Summit 2024: Together We Thrive

Launching a new strategic partnership or adjusting your strategy with a current partner? Your “better together” story can make or break the success of your joint go-to-market initiatives, so now is the time to make sure it’s on point. Learn how to build crisp and relevant messaging that will set your joint solution apart in today’s increasingly crowded and competitive technology ecosystem.

Join Meaghan Sullivan-Moore (VP, Global Partner Marketing at ServiceNow) as she sits down with Lena Wiegering (Sr. Director, Global Partner Marketing and Events at Dataminr), Mishel Fletcher (Director of Cloud Alliance Marketing at Fortinet), and Jeff Kahn (Director, Global Partner Marketing COE at Confluent) to explore:
· How to identify and understand the key personas involved in joint solution purchases
· Best practices for developing joint messaging with your partner and internal teams
· Real-world joint messaging challenges and how to rise above them
· The must-have components of an effective joint messaging framework