Partner Marketing Visionaries™ Summit 2024: Together We Thrive

The recipe for a successful strategic alliance includes solid commitment from each partner, a shared understanding of what success looks like, differentiated joint messaging, compelling co-branded content, and tight sales and marketing alignment focused on converting leads into pipeline.

If a with-partner motion is central to your partner strategy, this is a can’t-miss session. We invite you to listen in as Joseph George (Global VP, Strategic Alliances at HPE) and Kate Canestrari (VP, Global Partner Marketing at Red Hat) delve into:

· Tips to help you and your partner align around an effective joint go-to-market strategy
· Techniques for improving targeting with account-based marketing (ABM) and intent data
· Proven strategies for joint demand generation, including next-generation events
· Best practices for orchestrating sales and marketing follow-up to maximize conversion