Data-Driven Strategies in the AI Age

Small and medium enterprises are drowning in data while starving for insights. With unstructured data projected to represent up to 90% of all enterprise data by late 2025, and only 35% of SMEs leveraging cloud-based analytics, there's an enormous untapped potential for competitive advantage. In today's AI-driven landscape, the ability to transform raw data into actionable intelligence isn't just beneficial—it's essential for survival and growth.

While large enterprises deploy specialized teams and substantial budgets to tackle data challenges, SMEs face unique obstacles in extracting value from their information assets. Without proper frameworks for data cleansing, integration, and governance, organizations risk making critical decisions based on flawed insights. This session delivers practical, cost-effective strategies specifically designed for businesses without enterprise-scale resources, helping you navigate regional compliance variations and integrate data across disparate systems to drive measurable ROI.

Join Eugina Jordan (Chief Marketing Officer & Author at Telecom Infra Project (TIP)) to explore proven methods for converting data chaos into strategic advantage.

Key Takeaways:

- Practical frameworks for effectively managing both structured and unstructured data sources
- Step-by-step methods for ensuring data quality and integrity across your organization
- Integration strategies that bridge legacy systems with modern platforms without breaking the budget
- Governance approaches that address regional compliance variations while maintaining data accessibility
- Real-world examples of SMEs that have successfully converted disparate data into revenue-driving insights