Focus: What is the Future of ABM?

Join Sangram Vajre, Co-Founder and CEO of GTM Partners, and Garrett Mann, VP of Corporate Communications at TechTarget, in this dynamic session filled with discourse, debate, and fresh outlooks on navigating the ever-shifting terrain of ABM.

Sangram and Garrett will discuss the evolution of ABM, touching on where we were, where we are, and what the future holds. The pair will share their thoughts on the motions essential for supporting a successful account-based Go-to-Market, the critical role of Marketing and Sales collaboration, the transformative influence of intent data and AI and the impact of these advancements on your go-to-market strategy.