Account-based marketing (ABM) has been one of B2B marketing’s most talked about topics for going on twenty years now. And although many practitioners saw ABM’s potential right away, for some, moving past high-volume leads-based strategies still presents significant challenges. Now as AI accelerates, we could be entering a new phase. Soon there might be ways of radically improving our abilities to connect better with target audiences at scale. And just as we’ve all experienced in the rise of martech and salestech solutions, there’s the risky possibility that we’ll travel down more than a few roads to nowhere. We believe that the possibilities this time are too important for anyone to be taking a timeout. 

Join us on May 16 for Focus: What is the Future of ABM? a day of valuable sessions dedicated to examining where we are right now with ABM and where AI may be taking us in the near and longer terms. Brought to you by BrightTALK, this one-day virtual event features an all-star lineup of ABM innovators and early-days AI practitioners eager to discuss and debate new frontiers in B2B.