Focus: What is the Future of ABM?

How might ABM and productive (but controversial) new ways of prospecting for fossil fuels be alike? Environmental issues aside, in a lot of ways! Like an ABM team or an account-focused salesperson, every prospector needs to start by surveying the possible drill sites and picking the best ones possible. And of the early investigatory efforts, many initially turn up with only modest, easy-to-capture yields.

What we’ve learned through hundreds of similar experiences is that a lot of such quick finds only reach their potential when more focused efforts are applied. So, in the context of ABM, that’s what account fracking is really all about. We’re talking about different ways of getting more revenue from a promising target account list, by working a little harder and quite a bit smarter.

Join us to explore how intent-driven persona understanding combined with thoughtfully targeted content can open up new account revenue flows. Applied strategically to specific growth objectives, we’ll examine approaches that can help you accelerate momentum with an engaged buying team or bridge from there to connect you into entirely new ones. It’s an ABM session of aligned activation ideas you won’t want to miss.