Reach 2024: Intersections of Intent, Demand & GTM

A Spoonful of Trial & Practice: How Collaboration and Partnership Can Produce Integrated Marketing

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  • Oct 23 2024 Duration: 60 mins

Presented by

Ginger Swann, Senior Marketing Manager, Upland InterFAX, Byrony Seifert, Senior Vice President, Audience Operations, TechTarget, Ellie Mancini, Manager, Customer Success, TechTarget

About this talk

The holistic approach to marketing is not the road most traveled...at least not without wrecking the car in the process. Achieving the success of surrounding the buying team takes ongoing and nuanced marketing knowledge of how to captivate and leverage the audience. What pieces are missing? What's the best path forward?

In this webinar learn from Upland InterFAX's Senior Marketing Manager, Ginger Swann, and TechTarget's Manager of Customer Success, Ellie Mancini, about their collaboration and partnership in creating an integrated approach to intent marketing. Hear how through trial and practice, they worked through challenges and changes to provide the InterFAX an approach to be fully equipped for success.

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