Reach 2024: Intersections of Intent, Demand & GTM

With lean teams and increasing pressure to drive revenue growth through their partner ecosystems, Alliances professionals need to center their Partner Marketing and Partner Sales efforts on the accounts that are most likely to convert into registered opportunities.

Account-Based Marketing (ABM) is a perfect complement to traditional joint go-to-market activities, helping alliance teams achieve better ROI by targeting the right accounts with their co-marketing campaigns and co-selling activities.

Pooja Golechha, Field and Partner Marketing Lead at Pegasystems, is an expert in both Account-Based Marketing and Partner Marketing. Join us as she sits down with TechTarget’s Anita Covelli to:

- Explore why ABM is a perfect fit for Partner Marketers looking to build pipeline
- Share her hands-on experience using ABM to drive better Partner Marketing outcomes
- Highlight the real-world results she has achieved by applying ABM to Partner Marketing
- Discuss how Partner Marketing and ABM teams can best collaborate
- Present a practical framework to help you get started with ABM in Partner Marketing