Focus: What is the Future of ABM?

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Focus: What is the Future of ABM?

May 16, 2024

Engage live with marketing and sales experts, get access to new data and research, and walk away with actionable learnings that will help you better evolve your ABM effectiveness and guide your AI strategies.

Account-based marketing (ABM) has been one of B2B marketing’s most talked about topics for going on twenty years now. And although many practitioners saw ABM’s potential right away, for some, moving past high-volume leads-based strategies still presents significant challenges. Now as AI accelerates, we could be entering a new phase. Soon there might be ways of radically improving our abilities to connect better with target audiences at scale. And just as we’ve all experienced in the rise of martech and salestech solutions, there’s the risky possibility that we’ll travel down more than a few roads to nowhere. We believe that the possibilities this time are too important for anyone to be taking a timeout. 

View on-demand webinars for Focus: What is the Future of ABM? a day of valuable sessions dedicated to examining where we are right now with ABM and where AI may be taking us in the near and longer terms. Brought to you by BrightTALK, this one-day virtual event features an all-star lineup of ABM innovators and early-days AI practitioners eager to discuss and debate new frontiers in B2B. 

May 16, 2024

Keynote Presentations

Nothing Works Anymore: Why B2B and ABM Need a New Playbook

9:00am EDT | 2:00pm BST | Learn more

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ABM Engagement in the Age of AI

10:00am EDT | 3:00pm BST | Learn more

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On Demand Sessions

Divergent Paths, Converging Strategies: Opportunities with ABM & Data Creativity

6:00am EDT | 11:00am BST | Learn more

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Formulating Content for Your Vertical Environment: How to Avoid Turn & Burn

8:00am EDT | 1:00pm BST | Learn more

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Nothing Works Anymore: Why B2B and ABM Need a New Playbook

9:00am EDT | 2:00pm BST | Learn more

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ABM Engagement in the Age of AI

10:00am EDT | 3:00pm BST | Learn more

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Fracking the Enterprise: Tapping into ABM Revenue Reservoirs

11:00am EDT | 8:00am PDT | Learn more

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ABM Predictions: Planning for the Future with Gemma Davies

12:00pm EDT | 9:00am PDT | Learn more

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Adjusting GTM Strategies for the Future of ABM

1:00pm EDT | 10:00am PDT | Learn more

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Success Drivers: Two Essentials for ABM That Wins

2:00pm EDT | 11:00am PDT | Learn more

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Better Webinars. Better Engagement. Better ABM.

3:00pm EDT | 12:00pm PDT | Learn more

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Driven by Data: DocuSign and Mimecast’s Journey with Intent Data & ABM

8:00pm PDT | 11:00am SGT | Learn more

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Presenters

Image for Rebecca Kitchens

Rebecca Kitchens

President

TechTarget

Image for Jon Miller

Jon Miller

MarTech Entrepreneur

Image for Garrett Mann

Garrett Mann

VP, Corporate Communications

TechTarget

Image for John Steinert

John Steinert

CMO

TechTarget

Image for Sangram Vajre

Sangram Vajre

Co-Founder and CEO

GTM Partners

Image for Jacqueline Thomas

Jacqueline Thomas

Director of Sales, Enterprise, EMEA

TechTarget

Image for Callum Miskell

Callum Miskell

Senior Market Researcher and Data Analyst

MOI Global

Image for Julie Wisdom

Julie Wisdom

SVP of Strategy

MOI Global

Image for Greg Anderson

Greg Anderson

SVP Client Relations

Enterprise Strategy Group

Image for Olivia Dassler

Olivia Dassler

Sr. Director of Marketing Programs

TechTarget

Image for Byrony Seifert

Byrony Seifert

Senior Vice President, Audience Operations

TechTarget

Image for Kyle Murphy

Kyle Murphy

Vice President of Editorial

Xtelligent Healthcare Media

Image for David Edwards

David Edwards

Sr Director, Product Management & Marketing

BrightTALK

Image for Kate Jacobsen

Kate Jacobsen

Sr. Manager, Marketing Programs

TechTarget

Image for Ajay Singh

Ajay Singh

VP of Strategy and Growth

Quality Reviews

Image for Sumari Lottering

Sumari Lottering

Digital Marketing Director

DocuSign

Image for Daniel McDermott

Daniel McDermott

Sr. Marketing Director, APAC

Mimecast

Image for Romi Seher

Romi Seher

Customer Success Director, APAC

TechTarget

Image for Gemma Davies

Gemma Davies

Head of Global Account Based Marketing

ServiceNow

Participating Companies

GTM Partners

MOI Global

Quality Reviews

ServiceNow

TechTarget

ESG by TechTarget

Xtelligent

2 Tracks

10 Sessions

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