In this webinar, you will learn practical tips and tools for how B2B organizations can boost awareness and leads using social media to support influencer marketing.

Dr Dave Chaffey will explain techniques used by B2B organisations including his team at Smart Insights which generates over 5,000 leads each month using inbound marketing. Dave will cover:

- How to segment and target B2B influencers
- Tools to use to identify and engage relevant influencers in social media
- How to build long-term relationships with B2B influencers
- How to measure the impact of social media for influencer marketing
- How Smart Insights uses influencer marketing to support content distribution