Over the past year, we've noticed a shift in the way that B2B technology companies think about partner-led growth. What was once a niche part of organizations is now quickly becoming one of the top areas of focus in overall business strategies.

But what does this increased focus mean for partner marketers? Join us as we dig into this question with leading partner marketing experts Anna Lawler (VP, Global Partner Marketing, Dynatrace), Joe Gabriel (Sr. Director, Partner Marketing, Qlik) and Christine Otts (Director Global Partner Programs & Demand Acceleration, Cisco). We’ll explore:

- The opportunity that partner-led growth presents for partner marketers
- How the role of partner marketer has evolved and the skills you need to succeed
- Advice to help you seize the day and make a bigger impact
- Tips for capturing executive attention and securing organizational support