Effective content marketing is more important than ever. Why? Because 63% of buyers are building vendor shortlists based on digital content alone. To successfully build pipeline, partner marketers must fuel their campaigns with impactful content that engages, educates, and influences buyers.

Listen in as Informa TechTarget’s Anita Covelli shares key findings from our 2024 Media Consumption survey and discusses what they mean for partner marketers with Gauri Chawla (SVP, Global Alliances, Stibo Systems) and Dina O’Mara (Global Partner Marketing Director, Intel). We’ll explore:

- Where tech buyers spend the most time researching solutions
- Which types of content buyers value most when building a shortlist
- When it makes sense to invest in independent expert content
- How to create joint content that resonates with buyers