Partner-led growth is no longer a niche strategy for B2B technology companies—it’s a critical driver of success. As businesses increasingly recognize the value of their partner ecosystems, partner marketing has emerged as a pivotal function shaping the industry’s future. What does that mean for the future of partner marketing?

In this keynote session, Jay McBain, Chief Analyst at Canalys, now part of Omdia, will share:

- How partner-led growth has transformed businesses
- Key trends shaping the future of partner marketing
- The top challenges partner marketers will face
- Strategies to thrive in 2025 as a partner marketer