The power of buying groups doesn’t end when deals are qualified. In this session featuring TechTarget’s Garrett Mann and guest speaker and Forrester Principal Analyst Seth Marrs, we’ll provide essential knowledge on how to bridge the gap between the application of buying groups and unified data for marketing, sales and customer success teams. Join this exciting session to learn:

- The value of partnership in the pipeline (and why it has been overlooked)
- The actions needed from marketers and sellers to better support purchase decisions and expand engagement in key accounts
- How to unify high-fidelity signals across the GTM and make the most of powerful insight sources like intent data provide to progress opportunities for more closed-won revenue