Intent: Driving Engagement. Converting Interest.

Everyone hopes that purchase intent data will inevitably lead to more and better opportunities. But there are a lot of variables involved, a lot of ways to miss out. To accomplish the intent-driven outcomes you want, vendors need to help by keying in on exactly what you should focus on and how to see it through, which is what this session will address directly. We’re going to get very specific and practical, using detailed examples and clear customer cases.

From Andy Briney, TechTarget’s Chief Products Officer, and his product management and customer success colleagues, you’ll get an inside look at the critical intent data use cases that will drive the most value the fastest. You’ll discover the specific intent-based activations that are delivering serious pipeline payoffs for teams like yours right now. To stay competitive in your category, this is stuff you’ve got to know!

Speakers: 
* Andy Briney, Chief Product Officer, TechTarget 
* Kyle Donley, Senior Director of Product Management, TechTarget  
* Ben Bradley, Senior Director of Customer Success, TechTarget