Featuring insights from some of B2B’s best experts and practitioners, you’ll walk away with fresh insights on building an intent-fueled go-to-market, including how to use intent data to improve key strategic and tactical revenue drivers.

WHY ATTEND.

As management teams increasingly scrutinize new technology purchases and existing renewals, the pressure is on to squeeze out as much value as possible. When it comes to the tech stack, we’re seeing a shift away from “more is better”. Instead, leaders are strengthening core capabilities that can directly impact revenue in the near term. This is where intent data shines. By putting precise buyer and market insight at the center of your processes, you can unlock the needs and preferences of your buyers to better activate marketing and sales in relevant, personalized ways. Activating Intent features an all-star lineup of intent experts and practitioners who will discuss and demonstrate how behavioral data can accelerate your growth.