Real behavioral purchase intent is transforming how businesses go-to-market. As buyer research behavior and purchasing cycles continue to evolve, marketers need to adapt their marketing strategies to convert engagement into real revenue.

If you missed TechTarget’s in-person event in London, you can still catch all the best content on-demand. Check out TechTarget’s ROI Summit EMEA exploring how data-driven strategies are shaping the go-to-market motions for leading tech organizations.