Intent: Driving Engagement. Converting Interest.

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Intent: Driving Engagement. Converting Interest.

February 14, 2024

Unlock the power of better data and evolved processes at Intent: Driving Engagement. Converting Interest. View our one-day virtual event to discover how to navigate the noise, engage buyers, and maximize performance in the digital buying landscape. 

As buyers continue to embrace more self-guided, digital buying journeys, revenue team motions must continuously evolve. Yet there are substantive challenges that automation and volume alone simply cannot solve – especially as more AI-infused technology comes online. Strategies must be more dynamic. Marketers must find better ways to engage buyers. Sellers need to be more accurate and precise with their prospecting and discovery processes. Without differentiated positioning and relevant personalization, it’s an environment where many will get lost in the noise. It’s an environment where better data, better processes and better partnerships will make all the difference. 

View the Intent: Driving Engagement. Converting Interest., a one-day virtual summit focused on using better data and evolved processes together to grow your 2024 go-to-market (GTM) success. Whether Product, Marketing or Sales, SOPs, MOPs or RevOps, there’s useful learning here to help maximize performance end-to-end. 

February 14, 2024

Keynote Presentation

Don’t Let Culture Eat Revenue: Building an Intent-Driven Revenue Engine

10:00am EST | 3:00pm GMT | Learn more

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Driving Partner Pipeline: How 8×8 Leverages Intent Data to Fuel Joint Campaigns

7:00am EST | 12:00pm GMT | Learn more

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Cookies are Canceled: Intent Data and Digital Advertising Going Forward

8:00am EST | 1:00pm GMT | Learn more

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How Marketers and Sellers Can Deliver More Revenue with Intent Data

9:00am EST | 2:00pm GMT | Learn more

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Don’t Let Culture Eat Revenue: Building an Intent-Driven Revenue Engine

10:00am EST | 3:00pm GMT | Learn more

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The Intent Revolution is Coming to Portfolio Marketing

11:00am EST | 4:00pm GMT | Learn more

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Make it Personal: Enhance Your Sales Outreach with Prospect Intent + AI

12:00pm EST | 5:00pm GMT | Learn more

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Closing the Gap: How to Engage Buyers and Empower Vendors for the Future

2:00pm EST | 7:00pm GMT | Learn more

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Partnering Companies

TechTarget

ESG by TechTarget

Forrester

8×8

Presenters

Image for Adam Davis

Adam Davis

Sr. Director, Brand Solutions

TechTarget

Image for Alex Leadbeater

Alex Leadbeater

Senior Account Director, EMEA

TechTarget

Image for Jillian Coffin

Jillian Coffin

Senior Vice President

TechTarget

Image for Steve Niemiec

Steve Niemiec

COO/CRO

TechTarget

Image for Andy Briney

Andy Briney

Chief Product Officer

TechTarget

Image for Kyle Donley

Kyle Donley

Senior Director of Product Management

TechTarget

Image for Terry Flaherty

Terry Flaherty

Vice President, Principal Analyst

Forrester

Image for John Steinert

John Steinert

CMO

TechTarget

Image for Christophe Bertrand

Christophe Bertrand

Practice Director, Data Protection

Enterprise Strategy Group

Image for Katie Graybeal

Katie Graybeal

VP of Product Innovation, Research and Insights

TechTarget

Image for Dara Such

Dara Such

VP of Customer Enablement & Data Strategy

TechTarget

Image for Daniel Streeter

Daniel Streeter

Channel Marketing Manager

8×8

Image for Jake Coffman

Jake Coffman

Sr. Product Manager

TechTarget

Image for Ben Bradley

Ben Bradley

Senior Director of Customer Success

TechTarget

4 Tracks

7 Sessions

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