Customer Experience Fuels Business Success

When you think of CX what comes to mind? If you’ve asked this question in your company you’re likely to get a hundred different responses. This is the challenge with any selection and positioning of CX investment. Everyone has a view of what it is, its degree of importance and level of investment needed.

It’s your role as a customer advocate not just to present investment options but to demonstrate the power of the CX story as an internal and external driver of results. In this session, Jermaine Edwards explores strategies to help you overcome this challenge and set clear CX objectives to drive customer loyalty and generate long-term value.

Key takeaways include:
- 3 stories every company needs to know to align the business to the importance of CX.
- 3 powerful CX initiatives to drive customer loyalty and lifetime value.
- The most important question to ask before you begin any CX initiative.
- And more...