Check out the agenda and scroll down the page to register for individual sessions


Opening Keynote

Why People-Based Measurement is the Next Big Thing

The rise of digital will not be the last major transformation that marketers need to adjust to. The pace of change will only increase over time, making an already complex ecosystem of channels, technologies and consumer behaviors even more complicated. The businesses that will succeed will be led by marketing teams that think beyond the channel or campaign, and become obsessed with the customer and the customer journey. To be obsessed with the customer requires…

Track 1: Closed Loop Attribution

October 12, 2017 4:00pm EDT

Marketing Incrementality: Climbing the Everest of Optimization

October 12, 2017 3:00pm EDT

New Omnichannel Strategies Using Phone Call Analytics & Location Data

October 12, 2017 2:00pm EDT

People-Based ROI Strategies for Measuring Advertising's Impact on Total Sales

October 12, 2017 1:00pm EDT

Measuring the Offline Impact of Facebook Advertising

Track 2: Multi Touch Attribution

October 12, 2017 4:00pm EDT

Evolving Your Marketing Metrics: Moving to CLTV and Business Outcomes

October 12, 2017 3:00pm EDT

The Measurement Journey: Connecting Data to Optimize Performance and Loyalty

October 12, 2017 2:00pm EDT

Multi-Touch Attribution Across Facebook, Digital and Beyond

October 12, 2017 1:00pm EDT

How to Get Started with People-Based Multi-Touch Attribution

Closing Keynote

Measurement Nirvana

In this session, LiveRamp’s VP of Customer Success, Allison Metcalfe will interview Michelle Mader, Senior Manager of Digital Media at PetSmart, and Olivia Bias, VP of Marketing at Goodway Group about how they're taking a people-based approach to measurement today.

Featured Presenters

Wayne St. Amand


Visual IQ

Jeff Smith



Bruce Lee

Product Growth Manager


Brandon Wishnow

EVP, Measurement & Activation


Blair Symes

Director of Content Marketing


Brian Andersen


Luma Partners

Antonio Tomarchio



Christine Grammier

Head of Partner and Alliances

Marketing Evolution

Scot Richardson

Principal Consultant


Olivia Bias

VP of Marketing

Goodway Group

Michelle Mader

Senior Manager of Digital Media


Mike McMaster

Strategic Partner Manager


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