Explore our Marketing Summits

Mark as Important: Modern Email Marketing

As global machine learning A.I. and algorithm influence email marketing and people are being replaced with systems, these are uncertain times for the email marketer. Will the machines make the role and function obsolete, or will we work in harmony with the system?

Account-Based Marketing and the Era of Targeting

The advent of marketing intelligence and machine learning has led many businesses begin hyper-targeting prospects. A personalized approach to business to prospect and business to client interactions has its benefits including a focused sales and marketing strategy and a happier customer base.

Marketing Intelligence and Analytics

Advancements in marketing intelligence and analytics have enabled marketers to streamline demand, performance and ROI to better align with business metrics and support growth. Marketers are using analytics to analyze the effectiveness of automation, build out predictive models, personalization, and performance metrics, leading to less waste and increased revenue.

Foundational Demand Generation Strategies

Demand generation is the foundation of any marketing team, but it’s not always sturdy itself. Establishing a strong lead and customer lifecycle that increases close rates and lowers churn is vital for any business’s growth plans.

B2B Content Marketing

In the crowded and oversaturated B2B market, the best content marketers have more on their mind than just producing the next piece of content. It’s a dogfight to beat your competition and get in front of your target audience of potential buyers. Are you winning or simply participating? Join this summit to learn what tools and strategies you can launch to stand out in the B2B battlefield.

Marketing Intelligence and Analytics

Without question, one of the top beneficiaries of the big data boom has been marketing intelligence. From industry mapping to customer and competitor intelligence, data has filled in the gaps that had previously made it difficult to explain marketing decision-making. This summit will look at the technologies, the metrics and processes needed to achieve the level of sophistication required to position your company amongst the data-driven elites.

Marketing Disruption in the Internet of Things

The world is getting even more interconnected by way of the Internet of Things which promises to add intelligence to everything from commonplace consumer items such as toasters and cars to industrial items such as machinery. As customer experience is an important aspect of the digital economy, marketers are beginning to realise that the IoT is creating a whole host of extremely valuable data that will change the face of marketing as we know it.

Join us in this summit to learn how the Internet of Things can affect your business and your work in the future.

Demand Generation

Start off 2016 on the right foot with a comprehensive summit in planning and implementing a successful demand generation strategy. Join this summit to learn the latest on lead scoring and how to align content with your funnel, and listen to some great speakers discuss best practices to better align with sales.